Tony Armer is the Film Commissioner for St. Petersburg Clearwater (Pinellas County) FL, an Award Winning Filmmaker and the Founder and Former Executive Director of the internationally acclaimed Sunscreen Film Festival.  He works with hundreds of productions each year. In 2015 his was the first American Film Commission in the 68 year history of the Cannes Film Festival to have an International Pavilion at the event.  As Film Commissioner in 2018 Tony helped develop and Produce the two Bernie the Dolphin films specifically for the St. Petersburg Clearwater, FL area.  Those films are distributed by Lionsgate in North America and have been sold in over 130 countries by AMBI Distribution.  After a successful festival run his Award Winning documentary Running with Demons was distributed worldwide in 2014.   His documentary Portrait of a Superhero became a festival darling and won numerous awards in 2018 and 2019. Tony led the Sunscreen Film Festival from its inception to an annual event in St. Petersburg, FL each Spring and Los Angeles, CA each fall.

Tony works closely with film distributors and sales agents attending markets like Cannes, Sundance, Toronto, AFM and more. He has deep and longstanding relationships within the film industry. He has been Producing, Directing, Writing, and creating Film, TV, corporate and digital media content since 1997.

Tony studied communications at the University of Toledo, he graduated Magna Cum Laude with a BA in Business Management from Eckerd College in St. Petersburg, FL and an MFA in Motion Pictures and Television from Academy of Art University in San Francisco, CA. He has also taught film as an adjunct professor at the Art Institute of Tampa and the University of Tampa.